GLOBAL CREATIVE STRATEGY DIRECTOR (HYDRATION, SPORTS, TEA, & COFFEE) AT COCA-COLA
Islam’s conviction is storytelling is the way, it builds a long-lasting experience and relationship with people. He has been the driving force behind some of Coca-Cola’s most successful, awarded, and impactful campaigns whether globally or regionally.
His obsession with creating genuinely clutter-breaking work has seen him rise through the ranks at the Coca-Cola Company, from Brand Manager on Sprite for the Middle East to Integrated Marketing Communications Manager to now leading globally the Creative Strategy of leading brands like smartwater, Powerade, fuzetea, Vitamin Water, and Costa together with many others.
He is driven by ideas that achieve results, an approach that has seen his work awarded both creatively and strategically, in the region and across the world. And, he is a firm believer that Story Telling is a Super Power, once harnessed authentically and consistently it drives Brands to penetrate culture and become part of people’s lives.
He is Egyptian, a lover of history, BBQ, and a passionate fan of Basketball, Sneakers, and Hip-Hop music.