I began my career in engineering and operations, managing complex projects in the oil and gas sector. Working in high-stakes environments taught me how to build systems that endure pressure, scale responsibly, and prioritize structure over noise.
My entry into media started with a simple observation: Arabic audiences were consuming world-class content, yet much of the industry lacked institutional depth, infrastructure, and long-term strategic thinking.
I founded TPP to help change that.
Today, TPP operates as a House of Brands across IP ownership, production studios, distribution, and audience intelligence, structured to build, scale, and monetize Arabic content at global standards.
My focus is on turning creativity into durable assets, aligning storytelling with systems, and building media infrastructure that can compete internationally.
I regularly speak on the future of Arabic IP, attention economics, and building scalable platforms in emerging markets.