23 years of stellar experience, highly accomplished, deeply driven, and experienced Marketing Communications Director with exceptional leadership skills and an outstanding record of innovation and results. Demonstrated history in Building Teams, Strategic Planning, Brands Development, Budgeting, and Advertising. Highly versed working in fast-paced environments demanding Strong Organizational and Interpersonal Skills. Trustworthy, Confident, Detail Oriented and Committed to Exceptional Customer Service, comfortable wearing many hats and Expert Problem Solver.
Catalyst for change and transformational mindset… was always a main driver and robust team player of the golden teams, across the existence of these companies, achieving the best results.
Work Experience Summaries
Prominent experience in the field of advertising, production, media planning and implementation. Attained through an extensive experience in developing few of the most memorable campaigns and involvement in all the details of their preparation and implementation, starting from building winning creative briefs and all through the process of implementation and evaluation for these campaigns – Tarek Nour Communications – leading Agency in Egypt
Advancing my experience in building, developing, and sustaining brands through a wide exposure and work on major global brands introduction, adaptation and nurturing in the local market. Also, a success story in building big local brands to complete against international tycoons and win major market shares in considerably a short time length – Fortune Promoseven – leading Planning and Advertising Agency Regionally
Exposure and experience in international markets by launching our business and working on-ground with major international agencies and partners in Italy and Pakistan – Orascom Telecom – leading international Telecom Company
Creating successful business plans and marketing and sales strategies through specialized studies and physical visits and observations for our different markets across Egypt governorates. Developed new markets and developed new products according to international standards by assigning some of those developments to several international suppliers to capitalize on their global R&D and knowhow. This led to Tripling the business volume of ARMA Soap and Detergent Group in a three-year time frame – transforming the powders and soap sectors into three sectors (laundry care, home care, and personal care) to go with the international trends and be able to compete and win territories against the Established international Brands – ARMA Group of Companies – HAS Group
Turnaround performance for Cairo Festival City Mall to become the leading mall in Egypt and the most successful mall within Al-Futtaim Group. Brought in various regional awards through a variety of activities and partnerships that plotted the mall as the best shopping, entertainment, and experiences destinations in Egypt. Also, was recognized as the second most engaging mall on the social media globally after The Dubai Mall which was ranked number one WW – Al-Futtaim Group
SMART strategies and tactics based on insights, observations, and speed of implementation… Recognized reopening plans across the region for LEC, post-lockdown period (coronavirus 2020). By closely monitoring and observing the changing customer patterns, the plans included providing a series of value-for-money experiences along with the careful messages to educate and support the guests to follow the precautionary measures, mitigating the impact of the occupancy restrictions on Egypt business by increasing the SPH which has achieved a hike in Revenues and faster recovery trend for the business compared to the rest of the markets – Majid Al Futtaim Group.