Heba holds a Bachelor of Science in Computer Science and Mathematics from the University of Bath in the UK. She started her career with a 6 month stint in IBM in the early 1990s after which she discovered her passion was to work with people not machines. She has sound experience in Marketing, Communications and Business Management. Heba joined Nestlé Egypt in 1994 where she started her career as Assistant Brand Manager on the MAGGI® brand and throughout the years she assumed more responsibilities managing various businesses including Soluble Coffee & Ambient Culinary. Since April 2011, she was appointed as the Head of Communications & Marketing Excellence with a single-minded goal: Delighting Consumers and Building Great Brands. Heba enjoys working with Communication Partners & Advertising Professionals who share her passion for telling brand stories that entertain, engage and endure.
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