As the Executive Chairmen and shareholder of ICG, (WPP Company based in Cairo which was created through a merger of several agencies in Cairo) Hany Shoukry is responsible for running all aspects of the business. Hany has a proven executive management track record and over 20 years of experience driving business growth in the advertising and communication industry in Egypt. He started his career as an entrepreneur in 1992, when he had the version to open Egypt’s first specialized agency in below-the-line marketing, Bonus Advertising. Bonus had a prestigious client list includes many flagship accounts, including Vodafone BTL business in 1999 was a major achievement. By 2002 he was able to establish Bonus Advertising as the Cairo bureau for Euro RSCG acquiring the international affiliation to further expand its service offerings. Achieving sound growth and market turnaround, Hany was approached by WPP to acquire the agency and name him CEO of the Group. He continues with his ambition business plan that matches the changes in the market dynamics in the advertising industry where we see the ICG group expanding and growing in different directions in areas like entertainment, experience, content and media.
Hany is a member of the Egyptian Federation for Advertising; Agraduate of the Cairo University with a degree in Economics and Political Science. Hany is a member of the Egyptian Junior Business Association “EJB”.
