Born and educated in Egypt, Ghada graduated at Faculty of Arts, majoring in French literature at Cairo University. She followed her bachelor’s degree reading for an Executive Masters in Corporate & Marketing Communication and Digital Strategies from IE University in Madrid, Spain.
Prior to 2000, Ghada joined Mobinil, currently Orange Telecom Egypt, as an auditor then moved to Kuwait in to enter the Public and Media Relations world as an Officer at Nissan El Babtain.
For 8 years, Ghada joined L’Oréal Group in Egypt as their Corporate Communications & Public Affairs Manager. She helped build L’Oréal’s first corporate strategy & public affairs mapping, developing internal communication channels, and marketing communication plans for numerous brands such as Lancôme, L’Oréal Paris, and Vichy among others.
In August 2018, Ghada moved back to Egypt to join Mars as Corporate Affairs Manager for Egypt and North Africa stepping up their government engagement profile and boosting the company’s external and internal comms.
In September 2022, Ghada proudly Joined Beyti, as their first Corporate Affairs Director, to act as part of Beyti’s Management Committee team.