Galal Zaki is a leading expert in Integrated Marketing Communications, with extensive experience in public education projects, corporate advertising and public relations campaigns, government programs and privatization communication. As CEO of Perception Communication, Mr. Zaki brings a wealth of local and international experience, culminating in his selection as Secretary General of the 36th International Advertising Association (IAA) World Congress, and Chairman of the Program and Speakers’ Committee (1998). Mr. Zaki personally authored the IAA Song “It’s a Small World Today, Thanks to You, IAA” (1998) which has since been adopted by the IAA for use worldwide. He was also responsible for organizing Egypt’s first international conference on advertising and marketing in the Arab world, ADVISTA ARABIA (1987).
While serving as Accreditation Officer of the International Advertising Association (IAA) Diploma for the Middle East Mr Zaki accredited the American University in Cairo and taught undergraduate and graduate courses in advertising and PR there. Mr Zaki also taught Integrated Marketing Communication at Cairo University, the International Academy for Modern Sciences (IAMS) and the University of Modern Sciences and Arts (MSA).
During his 35 years in the field of communication, Mr. Zaki has served as senior counsel with government clients at the highest level, including the Ministries of Education, Health, Environment, Tourism, Interior and Foreign Affairs. Mr. Zaki headed a Crisis Management Secretariat during the 1992 terrorist activities. The objective was to generate balanced media coverage in Western Europe and the US. Mr. Zaki was also responsible for developing a comprehensive privatization communication program for the Egyptian government.