Elias heads the platform strategy & studio units at TikTok For Business.
As part of his day to day, he is tasked in coupling business intelligence with creative excellence.
One division in his his team works on identifying growth opportunities for brands through the insights they generate from the platform. While the other focuses on creatively articulating these value propositions to B2B decision makers.
Before joining TikTok, his drive towards solving problems earned him the role of head of strategy in creative agencies that specialize in shopper marketing, consumer behavior & creativity that converts.
The work he has been a part of to-date has over indexed on fortune and fame – enabling brands to drive tangible business impact and encouraging teams to celebrate in different award festivals.
If at some point you can’t find him, he’s probably off grid, exploring the vast & beautiful desert terrains of the GCC.
