Dina Medhat is currently the Category Brand manager for Gum,Candy & Beverages, Levant in Mondelez. She graduated from the American university in Cairo majoring in Business administration with a specialization in Marketing and minored in Psychology. Since then her love and passion for creating strong and leading brands with unique campaigns kicked off.
Examples of award winning campaigns that Dina has worked on, including golds in Lynx and Effies,are:Chiclets ‘ba2a liha bo2 w betbo2’, Trident ‘Ente3ash hatet3awed 3aleh’ and Clorets ‘This Close’.
Dina assumed different roles in FMCGs across different categories in Egypt and now leads arole handling Levant. When not busy working Dina loves to work out and travel to unconventional countries to experience their culture and traditions.