Dina Ghabbour brings 13 years’ experience from the automotive industry, having served in various sales and marketing executive management positions at GB Auto, a leader in both Egypt’s automotive industry.
Prior to joining Halan, Ms. Ghabbour led GB Auto’s marketing team as Group Marketing Director, leading all aspects of corporate marketing and communications. Having joined a tech company that is largely driven by digital marketing, she shares her experience in adapting to the evolution of different marketing channels.
The title of the talk is “How to market a Tech product to a non tech target segment”
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