Graduated as an architect in 1977, Amr Koura decided to pursue a career in media and advertising. In 1983, after finishing his obligatory army service, he started to practice photography and became one of the top portrait photographers in that period. After working with Egypt’s advertising legend, Tarek Nour as resident photographer, Koura opened his own advertising agency Image, which was later acquired by TMI Advertising, later to be bought by the global agency JWT.
In 1990, Koura sold his stake in the advertising agency and started Image Productions, the first and groundbreaking professional setup to producehigh quality TV commercials to international clients and agencies. In 1998, Koura secured the contract to produce 130 episodes of Alam Simsim, the Egyptian version of the world famed Sesame Street show. He then founded Alkarma,Egypt’s leading Edutainment company,which eventually produced ten seasons of the program.
His proven expertise in Developmental Communications makes him the first choice of development agencies and donors when they attempt to target and empower Arabs of all ages with social messages using media.
Mr. Koura is an advocate of using media to deliver educational and inspiring content to promote social change.
In 2010, Koura produced and directed AL Jami’a, (The University), the first ever teen drama for the young Arab audiences. It promoted diversity and acceptance, while dealing with the age related problems and issues.
He also produced the horror drama series, Doors of Fear, starring the internationally recognized actor, Amr Waked.
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