Ammar has been building and accelerating TikTok’s partnerships with creative agencies across the MENA region for the past few years, alongside an amazing team (with whom he’s always exchanging TikToks beyond working hours and workdays!). While closely working with independent creative agencies in Saudi Arabia and Egypt, as well as managing partnerships with key network agencies at a regional level, Ammar discovered a new passion for integrating his 15 years of experience in the creative industry with tech innovation at TikTok. Previously, Ammar headed digital at FP7 McCann Cairo and before then, led a number of regional and global accounts at Leo Burnett Cairo. With a Masters degree in Strategic Communication from Lund University, Sweden (2021), and his enthusiasm for arts, cultures, and languages, all stars have aligned for Ammar’s education, work, and personal interests.
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