Ahmed Naguib is a digital leader with over 17 years of experience launching campaigns and digital platforms for top global and regional brands across the Middle East. His agency career includes managing the social presence for major accounts such as Coca-Cola, EgyptAir, Nestlé, and Orange (formerly Mobinil), and managing media partnerships for Google+ as part of Google’s Middle East team. In 2014, Naguib founded The Factory – المصنع, a digital agency that served clients including Google, Facebook, TikTok, Sony Music, Vodafone, and Unilever. Currently, he is the General Manager of Bubblegum Factory, the digital arm of Bubblegum Advertising, which achieved TikTok Creative Marketing Partner status under his leadership in 2023. He holds a Bachelor’s degree in Political Science from the American University in Cairo.
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