Ahmed El Afifi

Founder & Chief Relaxation Officer, TranQuini

Ahmed is introducing TranQuini to the world as the Relaxation beverage and the premium lifestyle Brand. TranQuini’s mission is to encourage people to embrace active positively relaxed lifestyle and help the world feel its flow.

An Austrian Egyptian who is also a global citizen, lived to work in 9 different countries: Egypt, Italy, Germany, Belarus, Ukraine, Poland, Hungary, Russia and Austria. Led business in more than 60 countries around the world.

Headed Red Bull as Board Member across Central, Eastern Europe and Asia for 7 years between 2004 and 2010. Completed the global roll out of the business and the brand in multitude of countries within the geography to be major growth drivers for Red Bull globally.

During 1996 till 2003, headed Marketing function with The Coca-Cola Company in Central Eastern Europe & Russia Division then General Director for Ukraine & Belarus. Finally, led Coca-Cola Hellenic Polska between 2011 and 2013.

Started business career in PROCTOR & GAMBLE in Cairo, Egypt in 1991 then worked in Henkel Egypt in Cairo and Henkel KGaA in Dusseldorf in 1992 to 1996 in Brand Management, Sales Projects and Key Account Management.

Completed Executive Development education in both IMD Business School, Lausanne, Switzerland in 2003 and Wharton Business School & Goizueta Business School, Atlanta, USA in 2002. Graduated from the American University in Cairo in 1991 holding Bachelor of Science degree in Mechanical Engineering Design after receiving General Certificate of Education from University of London in 1985.

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