Ahmed Al Sahhaf joined MBC GROUP in November 2020 as Chief Executive Officer (CEO) to lead and establish commercial advertising and sales arm, MBC MEDIA SOLUTIONS. (MMS).
With more than 20 years of experience in the regional advertising and communications market, Al Sahhaf’s career spun across Nestle, Samba Financial group and Saudi Telecom Company (stc). He holds a Marketing & Management degree from the American University of Sharjah, and several executive educations from Harvard Business School and INSEAD.
Ahmed currently oversees a 150-strong team that specialises in connecting brands and people with premium content to drive growth. MMS is also heavily focused on client services based on consulting and collaboration, developing strong relationships with media agencies and brands to deliver valuable insights and results.
