With more than two decades of experience in advertising, marketing and media, I have successfully managed major brands locally, regionally, and globally, spearheading impactful campaigns that adapt to the evolving media landscape. I’ve consistently leveraged data-driven approaches to navigate complexities and deliver tangible results in an era defined by rapid technological advancement. Innovation is central to my approach driving me to embrace emerging technologies and trends.
In my role as the head of Dentsu KSA, I’ve led the development of integrated capabilities, merging creative, media, data and commerce allowing us to craft personalized experiences, redefining brand engagement and driving impactful results
Share This Speaker
