Maram Muhandes is a senior marketing leader with over 10 years of experience building brands that connect with people, culture, and growth. Across PepsiCo and Unilever, she has shaped brand strategy, innovation, communications, and growth agendas for some of the region’s most recognized consumer brands.
Her approach sits at the intersection of creativity and commercial impact—turning consumer insight and cultural relevance into bold brand ideas that build distinctiveness, strengthen equity, and drive meaningful business growth.
Maram holds a Master’s degree in Marketing Strategy & Innovation and is passionate about creating brands that do more than communicate—brands that earn relevance, spark conversation, and become part of culture.
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