Sara Metwally is the Chief Marketing Officer at MNT-Halan, Egypt’s first unicorn and the country’s leading fintech ecosystem. Since joining MNT-Halan in 2023, Sara has been dedicated to pushing creative and strategic boundaries within the advertising and consumer experience landscape. Motivated by MNT-Halan’s leadership, growth trajectory, and commitment to financial inclusion, she is passionate about telling compelling stories about banking the unbanked and women’s economic empowerment, both in Egypt and beyond.
With over 19 years of experience in marketing and communications, including a decade in operational management, Sara has established herself as a highly accomplished expert in the field. She began her career as a junior media executive at Starcom, where she propelled the agency to unprecedented success, achieving double-digit billing and revenue growth while leading its digital transformation. As General Manager for Egypt, she helped Starcom become the country’s largest media agency and contributed to the global strategy committee, designing planning frameworks and overseeing global product initiatives across 200+ markets.
Sara’s impact extended further during her role as the Director of End-to-End Consumer Experience Strategy for Africa at The Coca-Cola Company, where she oversaw strategies for 40+ brands across 54 markets. Her achievements have garnered numerous accolades, including over 15 medaled pieces at Dubai Lynx, Effies, and other prestigious global creative award platforms.
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