Great advertising creatives are not born with a permanent supply of ideas; they build habits, references and ways of working that allow them to keep producing. In this interactive workshop, Mishaal Al-Sadhan unpacks the skills behind a strong creative practice: observing culture, turning everyday insight into an idea, developing a point of view, collaborating well and staying creatively curious over time. Participants will leave with practical tools to make their thinking sharper and their creative process more intentional.
What this workshop covers:
● The core habits and mindsets that make strong creative practitioners
● Finding inspiration in culture, everyday life, audience behaviour and human insight
● Building a personal reference bank that makes ideas richer and more original
● Turning a simple observation into a clear creative thought
● Developing multiple directions before settling on the strongest idea
● Using constraints, feedback and collaboration to improve creative work
● Building a sustainable creative practice that continues to evolve beyond one brief or one campaign
Who it targets:
Students, fresh graduates, junior creatives, aspiring copywriters and art directors, social media and content creators, and anyone considering a move into advertising or creative communications.
Duration: 2 hours, one day
Level: Beginner to Intermediate Level
