Passionate about ideas, people, and organizations that thrive on
transformational growth and long-term value creation.”
With an accomplished global and regional career within leading multinational
corporations, my last corporate role was Global Director at Unilever based in the UK,
where he drove the strategy for consolidating and revamping the Lipton and beverages
franchise.
-29 Years of cross-functional global corporate and consulting leadership.
-9+ Immersive Markets spanning the USA, France, Russia, GCC, Levant, and Egypt.
-6 Billion-Dollar global and regional brands steered commercially.
-2 Global Ecosystems championed via Bolt Insight (AI-powered research) and Cannes Lions (Creativity).
-20+ Tier-1 Clients advised across corporate, startup, developmental, and governmental sectors.
Today, I partner with leading organizations including Red-Bull, Nestlé, Almarai, Du Telecom, HAS
Group, Dreem Mashreq, Creative Industry Summit, SOKNA, GIZ, CARE, and Ahead Of The Curve. My
core focus spans Innovation, Branding, Growth Hacking Strategies, Advertising, Pricing, and
Capability Building.
The Edge: Too many regional strategies rely on outdated playbooks or localized guesswork. My edge is
fundamentally different. Having spent decades driving global strategy out of London for billion-dollar
Unilever franchises and steering iconic brands, I bring world-class innovation frameworks and
structured design thinking to regional ecosystems.
The Approach: As an ENTP change agent, my process is relentlessly insight-driven. Today, I bridge
corporate mastery with tech-driven agility as a Partner at Bolt Insight and an Official Representative of
Cannes Lions in Egypt. I leverage next-gen tools to decode consumer behaviors in real time.
The Impact: By blending human-centered design with commercial agility, I don’t just advise on
growth—I act as a dynamic catalyst for organizational change, transforming stagnant corporate assets
into market-disrupting forces