Currently General Manager Henkel Egypt, one of the leading companies in Egypt in the field of laundry, home and personal care with brands like Persil, Pril, General and Xtra, Bassel graduated from the American University in Cairo, BA in Economics in 1999. With 18 years of Marketing, sales and General Management experience in Egypt, GCC and MEA region.
Formerly held the position of Regional Marketing Director for Henkel Middle East Africa, spanning from Algeria to Iran.
He successfully led the launch and market establishment of several leading brands including Persil in Iran, Pril in Egypt, Persil in Jordan, Persil Black in GCC and many more.
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