Hessa Al-Masoud is Director of Public Relations and Commercial Partnerships at the Diriyah Biennale Foundation and JAX District, where she leads reputation, media and partnership strategy for Saudi Arabia’s flagship creative district and its biennales, overseeing a commercial portfolio that includes partners such as Lexus, Coca-Cola and Saudia Airlines.
She previously served as Director of PR, Communications, Events and CSR at DAN Company, a Public Investment Fund company specializing in agritourism, where she helped position the newly launched organization and build its communications function from the ground up. Earlier roles include Director – External Communications & Events at the Government Expenditure and Projects Efficiency Authority (EXPRO), where she led Vision 2030-aligned, government-wide campaigns, and Senior Communications Manager at TRACCS, the largest independent communications network in MENA.
She was a Jury member at the Athar Awards 2025 and is bilingual in Arabic and English.