I’m Suliman Alhaddad, Influencer Marketing Manager at TTP, one of the MENA region’s leading advertising and marketing agencies. Over the past 6+ years, I’ve built my career around one core belief: authentic influencer partnerships create real business impact.
Since joining TTP in 2023, I’ve developed and managed comprehensive influencer marketing strategies across the region. What I’ve accomplished speaks for itself:
Managed 3,000+ influencers across all tiers
Executed 150+ campaigns with cumulative value exceeding SAR 70 million
Spearheaded flagship projects: Riyadh Season, WTA Finals Riyadh, and Middle Beast Festival
Worked across entertainment, government initiatives, F&B, retail, and technology sectors
My career has been about growing from hands-on execution to strategic leadership. I’ve orchestrated complex influencer ecosystems, managed 250+ influencers at major events, and navigated relationships with government bodies and commercial partners. These experiences taught me that scale doesn’t mean losing authenticity.
What drives my work is translating campaigns into measurable business impact while maintaining genuine community engagement. I’m fluent in Arabic and English, and I hold a Bachelor’s degree in Business Administration with a specialization in Project Management. I’m passionate about sharing what I’ve learned and helping the industry move beyond vanity metrics toward real, sustainable results.
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