Yahia Elsady, known as Yaya, the Senior Content Lead at Peace Cake and a driving creative force within the company. As a co-creator and co-host of the hit show Romanseya Manseya, and the showrunner behind Etaadem, Yaya has played a key role in shaping some of Peace Cake’s most recognizable original content. Additionally, Yaya leads a team with a strong focus on developing branded content that connects with audiences in today’s fast-paced digital landscape. He has been the creative mind behind high-impact campaigns for major brands such as Talabat and Spotify, among others. With a background in writing, advertising, and showrunning, Yaya bridges the gap between creative vision and production execution—consistently delivering engaging, culturally relevant entertaining content that captures audiences and drives results.
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