A passionate leader who seeks to bring impactful changes to enterprises. Yasmine has more than 14 years of expertise in the heart of strategy, communications, marketing, advertising and branding. During her career she worked with many blue chip accounts across the region. She co-founded a game changing globally awarded creative and design studio; Wali’s Studio. She takes pride in seizing the right opportunities for driving the business impact. Yasmine is currently happy to leverage her expertise by fostering change with one of the main players of e-commerce in the market. Bringing value to Egypt’s ecosystem within the digital transformation happenings is her new challenge.