Adel Baraja

Adel Baraja is a global leader with experience within advertising agencies and global brands, operating in multiple geographies. He speaks four languages and became known for designing, creating, and developing high-performance teams within advertising agencies and marketing departments. After spending ten years with advertising agencies based in Germany, Spain and Portugal, Adel started his tech journey at STC then switched to the manufacturing sector, joining Dow Chemical then Volkswagen Group; each company has over 100 manufacturing facilities worldwide. His first government role was in 2017 when he joined General Customs Authority to establish the marketing and customer experience departments.

By then, Adel’s 20 years of career history and experience were uniquely suited to lead the newly established “Promotion & Nation Branding” sector at Saudi Exports Authority. Adel Baraja was responsible for launching the Saudi Made brand global marketing, communication, and customer experience with its portfolio of thousands of companies and products. He was also responsible for promoting Saudi Exports services to manufacturers and exporters. During his tenure, he grew the sector team from 12 to 33 members and grew the Saudi Made portfolio of companies from twenty to over two thousand companies.

Parallel to his professional endeavors, Adel has embarked on entrepreneurial ventures, notably co-founding Green Box, a pioneering venture in solar-powered hydroponic farming containers, which he successfully exited in 2013. More recently, he co-founded Acrofit Academy, a sports academy fostering young talent in gymnastics, boxing, and ballet, with aspirations of producing Olympic-level athletes. Presently, Adel is poised to disrupt the professional networking landscape with his latest venture, Prolli, a groundbreaking platform set to a global launch in Q2 2024.

Adel Baraja is a graduate of IMD Business School in Lausanne, Switzerland, and holds a Master of Business Administration (MBA) degree. He is also the president of the IMD Alumni Association in Saudi Arabia.

Speaker Details
  • Country
    Saudi Arabia
  • Job Title
    CEO
  • Company
    Publicis Groupe KSA
Speaker Details
  • Country
    Saudi Arabia
  • Job Title
    CEO
  • Company
    Publicis Groupe KSA