As Head of Strategy & Data at KAIRO, Sameeh overlooks the strategy, research & analytics, and digital media functions of the agency. Prior to KAIRO, Sameeh worked at Orascom Telecom’s commercial department overlooking and supporting the Holding’s Fixed and Broadband operations in Asia, Europe and North America . He started his career at TNS, one of the largest international market research agencies managing clients from various industries and catering to their different quantitative research requirements including brand and ad tracking, customer and employee satisfaction as well as usage and attitude studies. Sameeh holds an MSc in Data & Society from the London School of Economics (LSE)’s Media and Communications Department. He completed his BA in Business Administration from the American University in Cairo in 2005 and holds an MBA from the same university.