A bomb of oxygen, a shell of energy, a flame of inspiration, a socio-cultural scholar, and a consumer insight consultant. Samar Abdelaal is a strong believer in the boundless possibilities for growth and evolution for every single individual. Her background and experience in marketing research, communication, anthropology, and philosophy molded her into a multilayered value adding performer within the marketing research domain. She is an inspiration equally to her team and to her clients. her energy is directed to allow herself and others make the most of any job at hand. Her purpose is to turn Awe into a research “think tank” to develop a reservoir of actionable business insights.