Salma Hamouda is the Executive Director of NewsLab J. Walter Thompson. Salma has joined J. Walter Thompson in 2010. She has expertise in multiple categories and brands. Nokia, Vodafone, Nestle Ice Cream, Ahram Beverages, KitKat, Flo, Red Bull, DHL, The American University in Cairo, Shell, Careem, Danone, Coca Cola are only a few to name.  In 2010, Salma was awarded an MA degree from the University of Westminster, UK in Marketing Communications, and is a professional member of the Charted Institute of Marketing. She’s also a graduate of the American University in Cairo, class of 2006, with a BA in Integrated Marketing Communications.