Dynamic Advertising, Film Production and Broadcast Professional | Conceptual Thinker | Fostering Creative Collaboration | OTT Platforms Content Provider
A nimble, fluid media visionary with 20+ years of extensive experience in Communications Strategic Planning, Storytelling, Creative Collaboration, Film Production and, most recently, OTT Entertainment Formats – all with a forte in operations management: leading companies and complex projects from concept through to completion.
Restlessly driven by curiosity, and a passionate need for excellence, two core competencies that early on in my career drove me into the Tarek Nour Group as its linchpin for 17 years; playing the role of Tarek Nour’s successful professional confidante on diverse project launches including, but not limited to, Al Kahera Wal Nas’s inception, initiation and characterization, where I assumed the role of an effective communicator of his vision on every level to achieve corporate objectives with a successful track record on the TV station, as well as all other assigned projects & company expansions across the years. Under his wing, I also set a track record in the film production’s business unit increasing revenues by expanding the client base into the Gulf, establishing a warehousing & casting software and expanding the team count into a full-fledged independent production house.
Eventually, upon the digital transformation of the media industry, and in honor to my core value of self-development and actualization, Tayarah World is my most recent professional destination choice – it being Egypt’s digital veteran brand name. Today, I head their PLAY business unit, with the objective of sustaining and scaling the brand, by positioning it as one of the key players in the entertainment scene – an industry booming in the region – with a focus on serving the OTT platforms, as well as the development of National TV content formats. Within this role, together with the co-founders, we are re-shaping entertainment in the region, and actively becoming a part of writing the history of the industry’s creative and production evolution in alignment with the digital transformation of the CONSUMER.
45, Street 6, 2nd floor
Maadi, Cairo
Egypt
10AM–6PM
Saturday – Thursday
+201220100222
info@creativeindmena.com
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