“Do it with passion or not at all” is Nihal’s motto and mantra, it is what Nihal A. Aziz lives by. With 17 years’ experience in the Communications field, a field that is vibrant, young and always evolving and advancing, a perfect reflection of Nihal’s personality development throughout the years and evident by her passion for the industry.
Throughout her career, she witnessed the birth of digital planning and content in Egypt. She advanced in the field to managing a full Media Agency, responsible for Communications Strategy, Digital implementation, as well as leading the full integrated team of 15 competent staff.
Nihal continues to be passionate about her work in the Agency and Communications world, a field that enriches her interests, creativity and helps her bring out innovative ideas.
Having been a part of the vibrant field for most of her adult life, Nihal gives back by taking part in both local and global forums and mentorship having been a Speaker, a jury member writing contributor and mentoring duties
On her journey she quotes, “I didn’t choose the field, it chose me; the field has all the elements I enjoy, the dynamics, pace and the everyday joyride of it all… and I am still enjoying the flips and turns of the ride”