Nelly Mahmoud is currently heading the marketing communication at EGBANK. During the past two years since joining EGBANK, she has worked on completely transforming the image of the bank by launching its new identity and brand which proved success in the Egyptian market and received the Banking Brand of the year in 2017. With more than 20 years of experience under her belt in marketing communication, Nelly led major marketing campaigns in renowned global and regional banks across the financial industry. Nelly is graduated from Cairo University, Bachelor of Arts, Mass Communication.”