Naila launched her advertising career at Bates Equity on the Heineken brand,Fayrouz. Her experience in the beverage industry progressed after successfully launching the brand across MENA garnering her the attention of BBDO who recruited her in 2007 to manage the Pepsi portfolio. Naila’s responsibilities widened as she grew to become the Group Account Director on Pepsi Co, Mars, Barclay’s, LGand EFG Hermes. In 2014, Naila moved on to lead the Planning and Business Development department. A year later, Naila joined FP7/CAI as the Head of Strategic Planning and has helped in positioning the agency as the 2 nd most effective agency in MENA for two years in a row as per the MENA Effie Index.