A leading female professional in the creative field, a versatile communications expert with over 15 years of experience involved in the creation and delivery of significant place making projects. She reintroduced Downtown Cairo, using arts and culture as catalyst for urban development and social change. Her recognizable marketing efforts have earned her multiple global and regional awards including Cannes Lions and Dubai Lynx. Moushira is a community focused marketer with an MBA degree in marketing and media management. Currently, she is an independent strategic communications consultant focused on cultural and creative projects. She is an active member of Rotary International service organization, an IVLP (International visitor leadership program) graduate, an MC with an extensive experience onstage and an emerging actress.