One of the few pre-dot com bubble veterans who witnessed the shift in consumer behavior and online user psychology, Hassib developed a passion in observing the shift in human connection or what we call today as “social” by studying the collective consciousness on what has become the norm in different industries from Telco, Finance and Food.
He brings insights on how people interact with different brands and experiences and his outlook on what is going to happen next ? Where are we going ? How will all of this affect us ?