Born 1981, Cairo Egypt studied Architecture and worked for a year and half as an architect, then decided to change careers because he couldn’t adapt to prevalent style of architecture found in Egypt back then as a big fan and believer in the bauhaus school of art and design. So soon after quieting Architecture, an opportunity came on his way to join Leo Burnett Cairo as an Art Director. During his early years at Leo Burnett, Mohamed worked on a variety of National and International accounts including Mobinil, P&G, Juhayna, Savola, Kraft, Danone, Edita, Qatari Diar, Nestle waters along a number of high profile businesses like Heinz and Melody that won multinational/worldwide recognition.
Right after having his share of regional and global advertising awards, offered several job opportunities across the boarders with some of the field’s most recognizable stars, but being a believer in Leo Burnett Cairo, he decided to stay, and next month he will be celebrating his 11th year there. Right after this decision he made his way up in Leo Burnett to a associate creative director to a creative director leading the creative department of Leo Burnett with co-creative directors to continue doing award winning and memorable campaigns that impacts the Egyptian culture and the advertising history in Egypt.