Marian Makary received B.A. in Faculty of Arts, English Department from Ein Shams University- Cairo, she developed her passion for advertising by taking a diploma in International Advertising Association (IAA) from the American University in Cairo and then a Masters degree of Business Administration (MBA) concentration Marketing from Columbia Southern University USA in 2008. Marian is currently working as Head of Communications at Mobinil. Managing all Mobinil communications across all brands, sponsorships and events, and Mobinil Corporate Social Responsibility.
Marian’s advertising career started in Saatchi & Saatchi advertising in 1998 as an account executive. In 1999, she started her journey in Mobinil within the communications department, whereby she handled various brands throughout her journey in Mobinil. From Corporate Communications, Postpaid Brand, VAS services and Romaing brands and the launch of Mobinil GPRS services. Her vast and diversified knowledge and experience within the telecommunication industry qualified her to lead on her current position.
Marian has been granted various awards for exceptional advertising campaigns in Dubai Lynx, Effies and Mena Cristal for advertising that delivers results. Her key strength is in strategy setting, she led the rebranding of the Enterprise Brand for Mobinil in 2009, as well the LINK DSL rebranding to Mobinil in 2013.
Marian’s up-bringing was from the deplomatic field, which enables her to be a strong communicator and can adapt in different cultures and backgrounds. Marian has coaching and training abilities as she was a certified trainer for the cultural change program in Mobinil.