Maha Mahdy has over 8 years of experience in communications in the UAE. She began her career managing traditional PR for brands across multiple industries in the region. After witnessing the importance of social media and the growth of the regional influencers landscape, she shifted her skills to digital communication with a focus on Influencer Marketing, helping connect brands with digital influencers through social communication strategies that best reflect the brand’s objectives and messaging through 3rd party endorsement.
With an expertise in working with luxury brands, today she has managed Influencer Marketing programs from the EMEA hub of Publicis Media Content, delivering campaigns across the Middle East and connecting with hundreds of influencers for brands including Cartier, Piaget, Vacheron Constantin, Etihad Airways, Cadillac, Proctor & Gamble, Mondelez and Samsung.
Associate Director – Influencer Marketing & Brand Journalism PUBLICIS MEDIA