Like father (and mother) like son, following his parents’ footsteps into the world of Art and Creativity, Magd studied Fine Arts where he majored in Painting. After spending his first 6 years in Advertising, during which he worked on several International Award winning Campaigns, he discovered that his real passion lies in Branding, the presence of which is minimal in the Region. As such, he teamed up with Dina Aly and Mohamed Abbas and founded a specialized branding agency; matter, with a clear mission of building a world class creative team that focuses on Branding, building strong identities, and creating powerful packaging. matter quickly gained momentum and trust, becoming a leading branding agency in the region.
Magd takes pride in putting together, inspiring and leading a diverse team that would constantly fuel matter’s success. A team that has gained the trust of several long-term partnerships, such as Heinz, Nestle, Americana, PepsiCo, Sodic, Wadi Degla, and EG Bank.