Events

September 27, 2022
1:45 pm
Track: Digital, Marketing and Advertising Traditionally, the 360 Marketing Campaign puts out a harmonious message across numerous points of customer contact. Is that changing, though? Now with numerous social platforms emerging, others sinking, and more interactive and targeted OOH actualizing—it...
September 27, 2022
1:45 pm
Track: Digital, Cannes Lions, Marketing & Music
September 27, 2022
3:00 pm
Track: Creativity in KSA Ziad Abou Rjeily, the Head of Experience and Technology at The Bold Group is bringing one of the first Metaverse Case Studies in the MENA region to the Creative Industry Summit’s Annual Festival! Here’s the story…...
September 27, 2022
3:45 pm
Track: Food Innovation
September 27, 2022
4:10 pm
Track: Film & Advertising  Every day, there’s a struggle somewhere in Egypt’s production scene … Commonly, producers are dealing with seemingly endless trouble—while at the same time—the entities they work with think they could do better. And then there is...
September 27, 2022
6:15 pm
Track: Content Creation Powered by Content Con  New social media platforms are popping up left and right, and even the existing ones constantly change their features and algorithms. Meanwhile, content creation has never been more accessible. Almost everyone’s doing it!...
September 28, 2022
2:15 pm
Track: Content Creation powered by Content Con, Digital, & Advertising  The phrase “social media challenge” usually evokes a combination of people lip-syncing and dancing to entertain their family and friends and perhaps even become TikTok stars. But do they work...
September 28, 2022
3:00 pm
Track: Mental Wellness, Film, & Advertising  Advertising is incredibly stressful, with creative production agencies having to deal with many overlapping projects to secure revenues.  The most toxic result of this unpredictable workload and ridiculous client requests is that their employees...
September 28, 2022
3:20 pm
Track: Tech & AI & Entrepreneurship We’re all probably familiar with Blockchain to some degree at this point. At the most superficial level, it’s that thing Bitcoin and NFTs are built on. But no one will be trying to persuade...
September 28, 2022
3:45 pm
Track: Marketing & Innovation OOH advertising has been traditionally known to be the most effective in driving ad recall. But how will the ability to manipulate each pixel on a screen and engage with the audience change things? And how...