Events

September 28, 2022
2:15 pm
Track: Content Creation powered by Content Con, Digital, & Advertising  The phrase “social media challenge” usually evokes a combination of people lip-syncing and dancing to entertain their family and friends and perhaps even become TikTok stars. But do they work...
September 28, 2022
3:00 pm
Track: Mental Wellness, Film, & Advertising  Advertising is incredibly stressful, with creative production agencies having to deal with many overlapping projects to secure revenues.  The most toxic result of this unpredictable workload and ridiculous client requests is that their employees...
September 28, 2022
3:25 pm
Track: Sustainability The Coca-Cola Company is one of the world’s top FMCG giants, known for incorporating creativity and innovation into each of their 500+ brands, which are spread out across 200+ countries. With many of their products being a staple...
September 28, 2022
3:45 pm
Track: Marketing & Innovation OOH advertising has been traditionally known to be the most effective in driving ad recall. But how will the ability to manipulate each pixel on a screen and engage with the audience change things? And how...
September 28, 2022
4:10 pm
Track: Creativity in KSA Saudia Arabian creative house, Habbar, is a purpose-driven believer in the role that creativity and humor can play in changing narratives. Narratives, in turn, affect what and how we think, which affects—ultimately—what we do … And...