A Taste For First Experience: Saudi’s Meta Experience

Track: Creativity in KSA

Ziad Abou Rjeily, the Head of Experience and Technology at The Bold Group is bringing one of the first Metaverse Case Studies in the MENA region to the Creative Industry Summit’s Annual Festival!

Here’s the story…

Saudi Arabia’s King Abdulaziz Foundation for Research and Archives sponsored a Metaverse Event by The Bold Group—a Saudi integrated creative ecosystem—on the occasion of the Saudi National Day. It even has its own NFTs and everything.

Imposing sustainable growth for businesses and communities, The Bold Group is an integrated Saudi creative ecosystem specializing in establishing digital brand knowledge as well as brand creation and corporate communication. Their impressive work traverses across many industries that include fintech, e-commerce, and a lot more.

The above-mentioned Saudi National Day celebration in the metaverse is The Bold Group’s first. So, marketeers in Egypt could learn a lot from how it came to life and what the results were. 

Here are the questions Rjeily will tackle:

  • Why did they do it?
  • The talents it needed
  • The process
  • The mistakes they made
  • The risks they took
  • The impact

Additionally, he’ll tackle a key question from the brand’s perspective: “Was it worth it?

Whether you’re on the client or agency side, if your job includes marketing, you cannot let this one slide!

Event Details
Head of Experience and Technology
The bold group
Event Details