Track: Cannes Lions & Innovation
Senior Vice President and Head of Innovation at Vice Media, Mark Adams, is coming to Egypt for the first time to dive into the game-changing paradigm shift currently taking place in brand building.
For the C-Suite of the Creative Industries, it’s a must-attend, and here’s why…
A serial entrepreneur and the world’s first Digital Chief Officer, Adams will outline the first 3 ways in which brands must innovate and adapt their creative thinking to survive and conquer in this new uncharted environment.
Brands born in the 20th century are struggling to come to terms with these new realities and must now leap to a completely new set of rules, understandings, and expectations from consumers.
For those that do, the rewards are huge. And for those that don’t, a future of obscurity lies ahead.