How To Innovate And Stay Relevant In 2023 

Track: Cannes Lions & Innovation 

Senior Vice President and Head of Innovation at Vice Media, Mark Adams, is coming to Egypt for the first time to dive into the game-changing paradigm shift currently taking place in brand building

For the C-Suite of the Creative Industries, it’s a must-attend, and here’s why… 


A serial entrepreneur and the world’s first Digital Chief Officer, Adams will outline the first 3 ways in which brands must innovate and adapt their creative thinking to survive and conquer in this new uncharted environment. 

Brands born in the 20th century are struggling to come to terms with these new realities and must now leap to a completely new set of rules, understandings, and expectations from consumers.

For those that do, the rewards are huge. And for those that don’t, a future of obscurity lies ahead.

Event Details
  • Days
    Hours
    Min
    Sec
  • Start Date
    September 28, 2022 5:30 pm
  • End Date
    6:30 pm
  • Category
Speakers
SVP Global Head of Innovation
VICE
Event Details
  • Days
    Hours
    Min
    Sec
  • Start Date
    September 28, 2022 5:30 pm
  • End Date
    6:30 pm
  • Category