How to build an authentic brand name in a red ocean market

Track: Media & Music

The coffee industry is a red ocean market, in other words; it’s a statured market. In contrast with the blue ocean market; which refers to the “empty ocean” of market opportunities that arise when a brand-new or unexplored sector of the economy or innovation emerges. 30North is a story that proudly originates in Cairo. The baristas at 30North use the latest brewing and extraction techniques from all over the world to create each cup of gourmet coffee that is served. But, having fierce competitors in the coffee industry, how did 30North step into a red ocean market and survived? How did their design help them win in the red ocean? Amr El-Khazinadr will discuss the red vs the blue ocean and how 30North overcomes the red ocean traps.  

Event Details
  • Days
    Hours
    Min
    Sec
  • Start Date
    September 27, 2022 4:25 pm
  • End Date
    4:40 pm
  • Category
Speakers
Founder and CEO
Thirty North LLC
Event Details
  • Days
    Hours
    Min
    Sec
  • Start Date
    September 27, 2022 4:25 pm
  • End Date
    4:40 pm
  • Category