E-Sports Is A Missed Advertising Opportunity 

Track: E-gaming, Marketing, Advertising and Tech & AI

A marketing campaign’s go-to channels are usually traditional and digital media outlets, social media platforms, TV spots, and OOH advertising. But then there are e-sports: the commonly overlooked MarCom opportunity.

The e-sports industry is expected to be worth $321 billion by 2026, according to a 2022 report by PwC. 

In e-sports, campaigns can take unprecedented shapes and levels of interactivity. But who is utilizing this medium, how are they doing it, and what are the achieved and potential results?

To answer all of the above, the panel features Mohamed Morad, Co-Founder of Nigma Galaxy with Virtual Quest’s Managing Director; Mohamed Amin. 

Whether you represent a business or a marketing agency, this fireside chat will help you figure out how gaming can elevate your campaigns’ ROI.

Event Details
Head of Digital Entertainment
Etisalat by E&
Nigma Galaxy

Managing Director at Virtual Quest
Virtual Quest
Event Details