Track: Advertising & Marketing
The relationship between marketing agencies and businesses in Egypt usually starts with a pitch.
How do businesses prepare the brief and how do they select which agencies to send it to? How can the agencies’ process of creating the pitch be enhanced?
Additionally, pitches cost agencies resources, so, why are they free? And what happens to the work presented in these pitches after they’ve been presented?
Will paying nothing for pitches lessen their quality, and as a result, the agency’s output? Is it better to test the agency through a pitch or should their portfolio suffice?
That’s what this debate is all about…
Moderator: Amr El Tobgi