Creating Meaningful Brand Stories 

Track: Marketing

Creative Strategy is a lever that distinguishes businesses and brands from each other.  It’s a superpower that helped shape the most iconic and successful brands. 

Marketeers have been crafting, developing, and coming up with tools and methods to create Brands. After all, when built right, brands drive and extract value for all stakeholders.

At the heart of what builds the most iconic brands, storytelling is second to none! 

But what does the ideal composition of a Creative Strategy looks like? How do we craft one to solve a problem or address an opportunity?

Meet Islam ElDessouky, Global Creative Strategy Director at The Coca-Cola Company. He’s coming to the Creative Industry Summit’s Annual Festival to answer these questions based on his decades-long expertise. He’ll also engage with our participants on the most efficient and impactful ways to leverage storytelling to create meaningful brands.

Event Details
  • Days
    Hours
    Min
    Sec
  • Start Date
    September 27, 2022 5:30 pm
  • End Date
    6:10 pm
  • Category
Speakers
Global Creative Strategy Director
The Coca-Cola Company
Founding Partner
Creative Industry Summit
Event Details
  • Days
    Hours
    Min
    Sec
  • Start Date
    September 27, 2022 5:30 pm
  • End Date
    6:10 pm
  • Category