Behind Social Media’s Viral Branded Challenges: Between Insights & Observations

Track: Content Creation powered by Content Con, Digital, & Advertising 

The phrase “social media challenge” usually evokes a combination of people lip-syncing and dancing to entertain their family and friends and perhaps even become TikTok stars. But do they work when they’re branded

The short answer is yes, and the more elaborate answer will be tackled in the session with everything—from insights to results!

Event Details
Speakers
Creative Agency Partnerships Lead, North Africa
TikTok
Commercial Manager
Peace Cake
Operations Manager and Account Lead
Peace Cake
Event Details