2022 Annual Festival Agenda

September 27, 2022
1:15 pm
1:25 pm
Track: Creative Economy The Creative Industry Summit grew from Egypt’s go-to Creative Industry conference to the first platform devoted to the Creative Economy in the MENA region!  Throughout a journey spanning 8 years, the Creative Industry Summit now offers C—S...
September 27, 2022
1:30 pm
1:40 pm
Track: Creative Economy Misr Italia Properties (MIP) has secured its position as one of the top market players in Egypt’s luxury real estate, tourism, facility management, furniture, and decoration. Since 1981, MIP leveraged creativity and innovation to transform how people...
September 27, 2022
1:45 pm
2:35 pm
Track: Digital, Marketing and Advertising Traditionally, the 360 Marketing Campaign puts out a harmonious message across numerous points of customer contact. Is that changing, though? Now with numerous social platforms emerging, others sinking, and more interactive and targeted OOH actualizing—it...
September 27, 2022
1:45 pm
2:05 pm
Track: Digital, Cannes Lions, Marketing & Music
September 27, 2022
1:45 pm
2:15 pm
Track: Innovation  As of 1Q 2022, 85 hotels containing around 21.3K rooms are under development in Egypt according to a survey of 42 African developers by W Hospitality Group. That’s more than 25% of all hotels planned in Africa! It’s...
September 27, 2022
1:45 pm
2:05 pm
Track: Digital, Cannes Lions, Marketing, & Music
September 27, 2022
3:00 pm
3:20 pm
Track: Media & Film We often associate making it as an actor with immense luck, powerful connections, or genuine talent. But to understand what it’s really like, we invite you to join us for Rakeen Saad’s fireside chat. The AlRawabi...
September 27, 2022
3:00 pm
3:20 pm
Track: Creativity in KSA Ziad Abou Rjeily, the Head of Experience and Technology at The Bold Group is bringing one of the first Metaverse Case Studies in the MENA region to the Creative Industry Summit’s Annual Festival! Here’s the story…...
September 27, 2022
3:00 pm
3:20 pm
Track: Marketing &Cannes Lions What’s more important than the business impact of creative work in the world of marketing? Nothing! And that’s why WARC, the leading British marketing consultancy is bringing us lessons in creative effectiveness derived from case studies...
September 27, 2022
3:25 pm
3:55 pm
Track: Startups & Entrepreneurship  Powered by Techne Summit
September 27, 2022
3:25 pm
4:05 pm
Track: Advertising & Marketing The relationship between marketing agencies and businesses in Egypt usually starts with a pitch.  How do businesses prepare the brief and how do they select which agencies to send it to? How can the agencies’ process...
September 27, 2022
3:45 pm
4:05 pm
Track: Food Innovation
September 27, 2022
4:00 pm
8:00 pm
Get the chance to join Moustapha Zaalouk’s workshop and learn from him personally at Creative Industry Summit on Sept. 27! You’ll learn how to: Develop a digital strategy Develop a content strategy Formulate digital strategy components Create a content strategy...
September 27, 2022
4:00 pm
4:15 pm
Track: Media & Music Podcasts are the future. Or was the audio-sharing app, “Clubhouse”, the future of sound broadcasting? Remember Clubhouse …? It seems like there is an unannounced contest rushing people to predict the death of radio. And yet...
September 27, 2022
4:00 pm
8:00 pm
Get the chance to join Dr. Manal Negmeldin’s educational workshop at Creative Industry Summit on the 27th of Sept. Is your startup applying the right digital solutions at the right time? How do these solutions fit in your business model?...
September 27, 2022
4:10 pm
4:40 pm
Track: Sustainability & Marketing  Whether you call it climate change or a climate crisis, and whether you refer to it as global warming or global heating, one thing has become undeniable: the impact of human activities on Earth’s climate has...
September 27, 2022
4:10 pm
4:40 pm
Track: Film & Advertising  Every day, there’s a struggle somewhere in Egypt’s production scene … Commonly, producers are dealing with seemingly endless trouble—while at the same time—the entities they work with think they could do better. And then there is...
September 27, 2022
4:25 pm
4:40 pm
Track: Media & Music The coffee industry is a red ocean market, in other words; it’s a statured market. In contrast with the blue ocean market; which refers to the “empty ocean” of market opportunities that arise when a brand-new...
September 27, 2022
5:30 pm
6:10 pm
Track: Marketing Creative Strategy is a lever that distinguishes businesses and brands from each other.  It’s a superpower that helped shape the most iconic and successful brands.  Marketeers have been crafting, developing, and coming up with tools and methods to...
September 27, 2022
6:00 pm
7:00 pm
Get the opportunity to explore your true self, dig deeper into your personality and unlock your absolute identity. With Reem Hashem, the Drama Therapist who earned her Bachelor’s degree in Psychology from AUC and her master’s degree in Drama Therapy...
September 27, 2022
6:15 pm
6:45 pm
Track: Content Creation Powered by Content Con  New social media platforms are popping up left and right, and even the existing ones constantly change their features and algorithms. Meanwhile, content creation has never been more accessible. Almost everyone’s doing it!...
September 27, 2022
6:15 pm
6:30 pm
Track: E-gaming & Tech & AI  Perceiving the metaverse as a game is understandable. Global hits like Roblox and Minecraft seemingly share many of its characteristics: it’s a virtual open world where you can build, socialize, and … just be....
September 27, 2022
6:35 pm
7:05 pm
Track: Startups & Entrepreneurship  Powered by Techne Summit
September 27, 2022
7:00 pm
7:15 pm
Track: Web3, Fashion and Sustainability The marketing hype for fashion in the metaverse is already there. Louis Vuitton, Gucci, Nike, Givenchy, and Burberry, are some of the global brands already on board in some shape or form. As the virtual...
September 27, 2022
7:10 pm
7:25 pm
Track: Food Innovation  Culinary arts masters Karim Abdelrahman (famous as @AvecKarim) and Nora Abu Shadi are set to display their outstanding expertise in this gastronomy showcase.  Karim Abdelrahman is a Chef trained in Paris, is Ducasse-certified, and has worked in...
September 27, 2022
7:20 pm
7:50 pm
Track: Music 
September 27, 2022
8:00 pm
9:00 pm
September 28, 2022
12:00 pm
3:00 pm
For the first time in Egypt, you have the incredible chance to meet and join Mark Adam’s workshop at Creative Industry Summit on Sept. 28th! Why do so many brands fail and why do the ones that win win so...
September 28, 2022
12:00 pm
4:30 pm
Get the chance to join Hani Naguib’s educational workshop at Creative Industry Summit on the 28th of Sept. This Workshop is designed to offer attendees a unique learning experience. The workshop focuses on the fashion industry and how it is...
September 28, 2022
1:00 pm
1:30 pm
Track: Creative Economy  From Khufu’s Great Pyramid of Giza to the highly anticipated Grand Egyptian Museum, Egypt is known around the world as the land of one of the oldest civilizations in human history. But it’s also home to immensely...
September 28, 2022
1:35 pm
2:05 pm
Track: Web3 powered by NFTY Scene
September 28, 2022
2:00 pm
5:30 pm
Get the chance to join Islam El Dessouky’s workshop and learn from him personally at Creative Industry Summit on Sept. 28! To improve the agency brand relation, educate the marketers about the value of partnership. How to foster a partnership...
September 28, 2022
2:10 pm
2:30 pm
Track: App Track
September 28, 2022
2:15 pm
2:35 pm
Track: Content Creation powered by Content Con, Digital, & Advertising  The phrase “social media challenge” usually evokes a combination of people lip-syncing and dancing to entertain their family and friends and perhaps even become TikTok stars. But do they work...
September 28, 2022
2:15 pm
2:30 pm
Track: Art 
September 28, 2022
3:00 pm
4:30 pm
Get the chance to join Noor Korayem & Taya Barsoum’s exclusive workshop to gain a deep understanding of the meaning of wellness, why it matters and how life-changing it is.Seize the opportunity to reflect and evaluate! Align your values, habits...
September 28, 2022
3:00 pm
3:30 pm
Track: Innovation, Tech & AI Ahmed Younis, aka Fizo, is MENA’s Creative Shop Lead at Meta, one of the companies that—through its name change alone—is clearly betting its future on the Metaverse. You’ve probably already heard the Metaverse defined dozens...
September 28, 2022
3:00 pm
3:15 pm
Track: Mental Wellness, Film, & Advertising  Advertising is incredibly stressful, with creative production agencies having to deal with many overlapping projects to secure revenues.  The most toxic result of this unpredictable workload and ridiculous client requests is that their employees...
September 28, 2022
3:00 pm
3:20 pm
Track: Photography
September 28, 2022
3:20 pm
3:40 pm
Track: Tech & AI & Entrepreneurship We’re all probably familiar with Blockchain to some degree at this point. At the most superficial level, it’s that thing Bitcoin and NFTs are built on. But no one will be trying to persuade...
September 28, 2022
3:25 pm
3:35 pm
Track: Sustainability The Coca-Cola Company is one of the world’s top FMCG giants, known for incorporating creativity and innovation into each of their 500+ brands, which are spread out across 200+ countries. With many of their products being a staple...
September 28, 2022
3:35 pm
4:20 pm
Track: Web3 powered by NFTY Scene
September 28, 2022
3:40 pm
4:10 pm
Track: E-Commerce powered by Techne 
September 28, 2022
3:45 pm
4:05 pm
Track: Marketing & Innovation OOH advertising has been traditionally known to be the most effective in driving ad recall. But how will the ability to manipulate each pixel on a screen and engage with the audience change things? And how...
September 28, 2022
4:10 pm
4:40 pm
Track: Creativity in KSA Saudia Arabian creative house, Habbar, is a purpose-driven believer in the role that creativity and humor can play in changing narratives. Narratives, in turn, affect what and how we think, which affects—ultimately—what we do … And...
September 28, 2022
4:15 pm
4:45 pm
Track: App Track  If you’re looking to offer an integrated service with decent personalization, customer care, and expansive features, then you should consider building a mobile app for your business. But it’s much easier said than done.  According to Statista,...
September 28, 2022
4:25 pm
4:45 pm
Track: E-gaming, Marketing, Advertising and Tech & AI A marketing campaign’s go-to channels are usually traditional and digital media outlets, social media platforms, TV spots, and OOH advertising. But then there are e-sports: the commonly overlooked MarCom opportunity. The e-sports...
September 28, 2022
5:00 pm
6:00 pm
“Emotional Burnout” What does it mean? And how to deal with it? Get the chance to know all about Emotional Burnout with Yasmine Refaei, the Organizational/ Industrial Psychologist, earning her MSc from The American College of Greece.Refaei knows all about...
September 28, 2022
5:30 pm
6:30 pm
Track: Cannes Lions & Innovation  Senior Vice President and Head of Innovation at Vice Media, Mark Adams, is coming to Egypt for the first time to dive into the game-changing paradigm shift currently taking place in brand building.  For the...
September 28, 2022
5:30 pm
6:00 pm
Track: Cinematech powered by Gemini  This panel will be focused on the new CinemaTech ecosystem being created mixing between entrepreneurship and creative arts … Gemini is nurturing this new ecosystem through programs and networking activities where we bring both worlds...
September 28, 2022
5:30 pm
5:50 pm
Track: Web3 powered by NFTY Scene
September 28, 2022
5:55 pm
6:25 pm
Track: Startups & Entrepreneurship  Powered by Techne Summit
September 28, 2022
6:05 pm
6:35 pm
Track: Cinematech powered by Gemini  This panel will discuss the role of academia in paving the road for the CinemaTech track and ecosystem in the future. It will shed the light on the current challenges and the needs of the...
September 28, 2022
6:30 pm
7:10 pm
Track: Web3 powered by NFTY Scene
September 28, 2022
6:35 pm
7:05 pm
Track: Art, Food Innovation, & Fashion Lifestyle destinations in Egypt have been transforming over the years, adapting to changes in the behaviors and lifestyles of consumers and the digitally-oriented Post-Covid-19 era. Among these destinations, Garden 8 is the most striking...
September 28, 2022
6:40 pm
7:10 pm
Track: E-Commerce powered by Techne  & Sustainability 
September 28, 2022
7:10 pm
7:40 pm
Track: Content Creation Powered by Content Con 
September 28, 2022
7:15 pm
7:35 pm
Track: Web3 powered by NFTY Scene
September 28, 2022
8:00 pm
9:00 pm
September 29, 2022
7:00 pm
10:00 pm
All the music you love & freedom you need, our closing party is brought to by Anghami, the first digital platform in the Middle East. And the one and only DJ Mother funckers will be taking our stage, bringing back...