Heba Abdel Monsef is currently the Marketing Director at Palm Hills Developments. Heba Abdel Monsef handles the commercial portfolio of Palm Hills Developments along with a few residential projects amongst which are Palm Parks, Capital Gardens & Badya. Palm Hills developments is one of the leading real estate developers in Egypt with a portfolio of over 28 projects expanding over West Cairo, East Cairo, North Coast & Red Sea. Heba is Lucky to have witnessed and launched Palm Hills’ biggest project in history, Badya. Heba challenged herself and left a 12 year career in the advertising world at J Walter Thompson in the pursuit of not conforming to routine and always being on the lookout for something new & challenging. In her advertising career, Heba left as a Business Director having handled a diverse portfolio of clients, a few of which included (Vodafone, Alex Bank, CIB, Red Bull, Mondelez, Nestle Ice Cream, Danone, Jawwal telecommunications, Shell, Bayer, Miraco, Carrier, Lipton, Beko) with extensive experience in communication planning, managing operational . For the love of Curiosity Heba joined the dynamic advertising scene in 2006 and received a Bachelor’s degree from AUC Mass Communication – Integrated Marketing Communication.